Making money from the
Our Only Future
We are all living in a period of unprecedented change and one of great peril. The scientific consensus is clear. The world confronts an urgent carbon problem. The carbon in our atmosphere has created a blanket of gas that traps heat and is changing the world’s climate. Already, the planet’s temperature has risen by 1 degree centigrade. If we don’t curb emissions, and temperatures continue to climb, science tells us that the results will be catastrophic (well for the human race at least).
For years Governments, led by global organisation such as the UN, but sensitive to business lobbies fighting the ‘tax disincentives’ that have been Governments’ tools of choice, have debated the science and struggled to achieve consensus on what is needed and by when. In recent years we have seen co-operation growing but in 2019 the mood changed. The general public, guided by trusted voices including as Sir David Attenborough and by activists such as Greta Thunberg and Extinction Rebellion, became 'emergency aware’. At the same time a top lawyer Polly Higgins' Stop Ecocide Campaign put pressure on the ICC to introduce a 5th International law that criminalises ecocide. This sets the moral baseline of corporations to have a ‘duty of care’ not only to humans, but to whole ecosystems.
The UN launched its initiative in June 2019 'Business Ambition for 1.5°C: Our Only Future' - calling for businesses to step up and do their part in limiting global temperature rise to 1.5°C in response to the global climate crisis, and in the lead up to the upcoming UN Climate Action Summit. The call-to-action challenges companies to commit to setting verifiable science-based targets at 1.5°C and achieve net-zero emissions economy by 2050.
Companies such as BP, Shell and Microsoft have all answered the call, with Microsoft widely credited for entering into a particularly ambitious pledge, backed up by a $1billion fund to help create the necessary technology ‘of the future’.
The Fusion Alliance has the products, the technology and knowledge, based on the advanced materials of the future, that will help many companies, including the ‘biggest offenders’, achieve and exceed their pledged targets.These include:
Crucially, these solutions will be profitable in terms of money, green certificates & carbon credits, all of which will be incentives for change.